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Bank Customer Behavior Reporting with intuVision

Anna Vacha

"intuVision analytics allows Syenap to “see” people accurately and therefore count and track them with the existing CCTV cameras as the data source. This technology enables Syenap to leverage the existing assets and increase view and range over time without the need for further investment in hardware."
Laureano Wainberg, Syenap

The Customer Challenge

A highly trafficked bank in Colombia, wanted to understand the dynamics of customer behavior in their branch agencies. Using the customer traffic data produced by intuVision VA Retail analytics, Syenap was able to develop dashboards to provide business intelligence for their brick and mortar retail subscribers. intuVision analytics provided reliable data needed to understand the customer behavior and patterns.

The Solution - intuVision VA Retail

intuVision VA Retail was able to provide:

  • Daily counts summarized by 15 minutes to see general traffic trends
  • Numbers and duration of customers using the ATMs or the tellers
  • Queue lengths and wait times of customers waiting in lines

Benefits
  • All-in-one solution for video surveillance and analytics
  • Reliable operation with no day-to-day maintenance
  • Savings in personnel time
  • Easily integration with the Web API

Solution Details

A major bank in Colombia came to Syenap looking for efficient ways to provide a better experience for their patrons using their branches. To better understand the behavior patterns of the customers in the bank Syenap used the existing surveillance cameras and employed intuVision VA Retail analytics to count how many people enter every day, how many people use the ATMs and how are the queues in the teller lines.

Using the intuVision VA events - People Counting (entry and exit,, Queue Density alerts, and Dwell Time - in aggregated data mode; Syenap integrated the results into their dashboard via the intuVision Web API.

You can contact us at info@intuvisiontech.com or call to learn more about how intuVision VA and find out how it could fit into your work flow needs.

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